Privacy Policy

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Need24 Digital Marketing Agency ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, mobile application, and related services (collectively, the "Service"). By using the Service, you agree to the practices described in this policy.

1. Information We Collect

We collect the following types of information:

• Account Information: Name, email address, mobile number, business name, and password when you register.
• Profile Information: Business details, contact preferences, and settings you provide.
• Usage Data: Pages visited, features used, time spent, device type, IP address, browser type, and operating system.
• Communications: Messages, contacts, and campaign data you manage through the platform.
• Payment Information: Billing details processed securely through third-party payment gateways. We do not store card numbers.
• Device Information: Device identifiers, push notification tokens, and mobile OS information for app functionality.

2. How We Use Your Information

• To provide, operate, and maintain our Service and mobile application.
• To process transactions, subscriptions, and billing.
• To send transactional emails, OTPs, and service notifications.
• To improve, personalize, and develop new features.
• To comply with legal obligations under Indian law (IT Act 2000, PDPB, GST regulations).
• To prevent fraud, abuse, and unauthorized access.
• To respond to your support requests and feedback.
• To send promotional communications (you can opt out at any time).

3. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share data with:

• Service Providers: Payment processors, cloud hosting (e.g., AWS, Hostinger), email services, and analytics platforms under strict confidentiality agreements.
• WhatsApp / Meta: When using WhatsApp messaging features, data is shared per Meta's Business API terms.
• Legal Authorities: When required by law, court order, or government directive under Indian jurisdiction.
• Business Transfers: In case of merger, acquisition, or sale of assets, your data may be transferred to the successor entity.

4. Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. Account data is retained for a minimum of 3 years after account closure to comply with Indian tax and audit requirements. You may request deletion of your data by contacting us, subject to legal obligations.

5. Data Security

We implement industry-standard security measures including SSL/TLS encryption, secure password hashing, access controls, and regular security audits. However, no method of transmission over the internet is 100% secure. We encourage you to use a strong password and keep your credentials confidential.

6. Your Rights

Under applicable Indian data protection laws, you have the right to:

• Access and review your personal data stored by us.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data (subject to legal obligations).
• Withdraw consent for marketing communications at any time.
• Lodge a complaint with relevant authorities.

7. Cookies and Tracking

We use cookies and similar technologies to enhance your experience, remember preferences, and analyze usage. You can control cookie settings through your browser. Disabling cookies may affect some functionality of the Service.

8. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

9. Children's Privacy

Our Service is not directed to children under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal data, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or a prominent notice on our platform. Continued use of the Service after changes constitutes acceptance of the updated policy.

11. Grievance Officer

In accordance with the Information Technology Act, 2000 and rules made thereunder, the name and contact details of the Grievance Officer are: